CMA are pleased to announce the shortlist for the CMA International Content Marketing Awards 2012. In what has been the biggest year for the awards to date, the quality of the entries has never been higher.
50 agencies from 5 continents beat stiff competition to make it on to the shortlist, which features the best of the best of international brands. Shortlisted content includes work for Audi UK, BT, Diageo, Fender, Heineken, HSBC, IKEA, L'Oreal, O2, Serco, Strutt & Parker, Tesco and Westfield to name but a few.
The number of entries and the shortlist reflect the evolving nature of Content Marketing and we are looking forward to a very celebratory night of some great content winners.
View the shortlist below, or download the PDF version here »»
Best automotive title - top ↑
| Title | Client | Agency |
|---|---|---|
| Audi Magazine | Audi UK | Northstar |
| Land Rover Onelife | Land Rover | Redwood |
| Zoom-Zoom | Mazda | Redwood |
| This Way | Toyota UK | Sunday |
Best finance title - top ↑
| Title | Client | Agency |
|---|---|---|
| Global Investor - Design | Credit Suisse Research | Arnold KircherBurkhard |
| 2get'r | Belfius Bank | Head Office |
| Smart Investor | Barclays | Redwood |
| Nordea Private Banking Magazine PB | Nordea Private Banking | Sanoma Magazines Finland Oy |
| Bespoke | Grant Thornton UK LLP | Seven |
| Liquid | HSBC | Specialist |
| Pet People | Allianz - Petplan | Sunday |
| Reporting | Ernst & Young | Wardour |
Best travel and leisure title - top ↑
| Title | Client | Agency |
|---|---|---|
| Our World | P&O Cruises | August Media |
| Butlins Music Weekends | Butlins | August Media |
| British Airways' High Life Magazine | British Airways | Cedar Communications |
| Business Life | British Airways | Cedar Communications |
| Do Not Disturb | Best Western | Cedar Communications |
| KH Magazine | The city of Knokke-Heist | Head Office |
| SAS Crew Guide | Scandinavian Airlines (SAS) | P&R Publishing |
| Virgin Australia Voyeur | Virgin Holidays | Pacific and Custom Publishing |
| Heathrow Traveller Magazine | Heathrow Airport | Publicis Blueprint |
| Escape | First Great Western | Think |
Best membership title (not-for-profit/charities/associations) - top ↑
| Title | Client | Agency |
|---|---|---|
| Freemasonry Today | The United Grand Lodge of England | August Media |
| Shine On | Marie Curie Cancer Care | Northstar |
| economia magazine | The Institute of Chartered Accountants In England and Wales (ICAEW) | Progressive Customer Publishing |
| Modus | Royal Institution of Chartered Surveyors (RICS | Sunday |
| Waterlife | Wildfowl and Wetlands Trust (WWT) | Think |
| Wild About | Zoological Society of London | Think |
| Professional Manager | Chartered Management Institute (CMI) | Think |
| RSA Journal | Royal Society for the Arts | Wardour |
Best public sector/government title - top ↑
| Title | Client | Agency |
|---|---|---|
| Britain In 2012 | Economic & Social Research Council | Immediate Media Branded Content |
| Springboard Magazine | UK Trade & Investment | PSP Rare Ltd |
| Public Finance | Chartered Insitute of Public Finance and Accoutancy | Redactive Media Group |
| The Job | The Metropolitan Police | Seven |
| Ethos Journal | Serco | Sunday |
Best internal Communication - top ↑
| Title | Client | Agency |
|---|---|---|
| @mazing | Netia | Aude |
| Up to Speed | British Airways | Cedar Communications |
| Cheers | Molson Coors Brewing Company (UK & Ireland) | CPL |
| Readme | IKEA Services | OTW Communication AB |
| Fedra | Belgian Federal Government (The Federal Public Service for Personnel and Organisation) | Propaganda nv |
| The Globe | Barclays | Redwood |
| The express | First TransPennine Express | Seven |
| RM Magazine | The Royal Marsden | Sunday |
| Inside Track | British Airways | Wardour |
Best B2B title - top ↑
| Title | Client | Agency |
|---|---|---|
| Edge | Seco Tools AB | Appelberg Publishing Group |
| Bizzone | Vodafone CR | Boomerang Publishing |
| Fujitsu I | Fujitsu | Redwood |
| Connected for Business | Rogers Communications Inc. | Rogers Content Solutions, a division of Rogers Communications Inc. |
| Financial Management | CIMA | Seven |
| Print Power | Print Power | Soul Content |
| Accounting Technician | Association of Accounting Technicians (AAT) | Think |
| Hays Journal | Hays | Wardour |
| The Review | Gemalto | Wardour |
| First Orders | Heineken | Wardour |
Best consumer publication (retail) - top ↑
| Title | Client | Agency |
|---|---|---|
| THIS Magazine | Ocado | August Media |
| CILICHILI magazine | Vodafone CR | Boomerang Publishing |
| Tesco Magazine | Tesco | Cedar Communications |
| Tesco Real Food | Tesco | Cedar Communications |
| A.S.Magazine | A.S.Adventure | Head Office |
| Asda Magazine | Asda | Publicis Blueprint |
| Your M&S | Marks & Spencer | Redwood |
| Sainsbury's magazine | Sainsbury's | Seven |
| everyday easy | Sainsbury's | Seven |
| Land Rover Onelife | Land Rover | Redwood |
Best consumer publication (non-retail) - top ↑
| Title | Client | Agency |
|---|---|---|
| Completely London | Kinleigh Folkard & Hayward | August Media |
| Fender Magazine | Fender | FuturePlus |
| Raymond | RAY | Markkinointiviestinta Dialogi Oy |
| # Horst und Edeltraut | # Horst und Edeltraut | muehlhausmoers corporate communications |
| Priority | Singapore Airlines | Publicitas Publishing Pte Ltd |
| Virgin Media | Virgin Media | Redwood |
| Your Wellbeing | Aviva | Seven |
| &London | Strutt & Parker | Sunday |
Best consumer publication (membership) - top ↑
| Title | Client | Agency |
|---|---|---|
| live from IKEA family | IKEA | August Media |
| ACHICA Living | ACHICA | Axon Publishing |
| Profiel | OZ ('Independent mutual health insurance') | Propaganda nv |
| Heritage Today | English Heritage | Seven |
Best international publication - top ↑
| Title | Client | Agency |
|---|---|---|
| live from IKEA family | IKEA | August Media |
| Christie's International Real Estate | Christie's International Real Estate | August Media |
| Tesco Lifestyle | Tesco China | Cedar Communications |
| High Life South Africa | British Airways | Cedar South Africa |
| Land Rover Onelife | Land Rover | Redwood |
| Zoom-Zoom | Mazda | Redwood |
| Fujitsu I | Fujitsu | Redwood |
| Modus) | Royal Institution of Chartered Surveyors (RICS) | Sunday |
| Exceptional | Ernst & Young | Wardour |
Best brochure - top ↑
| Title | Client | Agency |
|---|---|---|
| PLAY | Make Architects | Alma |
| Warner Leisure Hotels Brochure | Warner Leisure Hotels Group | August Media |
| Laura Lee Jewellery | Laura Lee Jewellery | Axon Publishing |
| Fabric of Life | ArcelorMittal | Bladonmore |
| Goodwood Revival Programme | Goodwood Road Racing Club | Northstar |
| Goodwood Festival of Speed programme | Goodwood Road Racing Club | Northstar |
| Asda Outdoor Living | Asda | Publicis Blueprint |
| Club Wembley Journal | Wembley | Seven |
| Philanthropy | Cambridge University | Wardour |
| Celebrating 250 Years | Brewin Dolphin | Wardour |
Best catalogue - top ↑
| Title | Client | Agency |
|---|---|---|
| SHOP | Ocado | August Media |
| B&Q Garden Living | B&Q | Axon Publishing |
| M&S Christmas Gift Guide | M&S | Axon Publishing |
| British Airways - High Life Shop | British Airways | Cedar Communications |
| Calibre | Watches of Switzerland | Northstar |
| George - Back to School | George | Publicis Blueprint |
Best annual report - top ↑
| Title | Client | Agency |
|---|---|---|
| City & Guilds Annual Review | City & Guilds | August Media |
| The Death Penalty Project five-year report | The Death Penalty Project | CPL |
| Forever Young | If | Spoon Publishing |
| Parks and Resorts Ãrsredovisning 2011 | Parks and Resorts Scandinavia | Spoon Publishing |
| Serco Corporate Responsibility Report 2011 | Serco | Sunday |
Best use of photography - top ↑
| Title | Client | Agency |
|---|---|---|
| The anatomy of a Scania V8 | Scania CV AB | Appelberg Publishing Group |
| live from IKEA family - Spring 2012 | IKEA | August Media |
| Completely London | Kinleigh Folkard & Hayward | August Media |
| Completely London BEAUTY | Kinleigh Folkard & Hayward | August Media |
| live from IKEA family Summer 2012 | IKEA | August Media |
| Completely London GREAT issue | Kinleigh Folkard & Hayward | August Media |
| live from IKEA family Autumn 2012 | IKEA | August Media |
| Laura Lee Jewellery | Laura Lee Jewellery | Axon Publishing |
| Land Rover Onelife | Land Rover | Redwood Publishing |
| British Airways' High Life Magazine | British Airways | Cedar Communications |
| 'Power failure' by Lydia Whitmore for the RSA Journal | RSA | Wardour |
Best use of illustration - top ↑
| Title | Client | Agency |
|---|---|---|
| Do Not Disturb | Best Western | Cedar Communications |
| A.S.Magazine - Culture Club | A.S.Adventure | Head Office |
| Raymond | RAY | Markkinointiviestinta Dialogi Oy |
| Waterlink | Kemira | Markkinointiviestinta Dialogi Oy |
| Goodwood Revival Programme | Goodwood Road Racing Club | Northstar |
| Land Rover Onelife | Land Rover | Redwood |
| Smart Investor | Barclays | Redwood |
| A User's Guide to Nanotechnology | Nanochannels | Seven |
| Modus | Royal Institution of Chartered Surveyors (RICS) | Sunday |
| Market | Lloyd's of London | Sunday |
| The Wealth Report 2012: A Global Perspective on Prime Property and Wealth | Knight Frank (partnered with Citi Private Bank) | Think |
Designer of the Year - top ↑
| Nominee | Client | Agency |
|---|---|---|
| Ross Trigg | Frost of London | Aston Greenlake |
| Richard Murray | Kinleigh,Folkard & Hayward | August Media |
| Ian Hart | The Institute of Chartered Accountants In England and Wales (ICAEW) | Progressive Customer Publishing |
| Dan Delaney | Royal Mail | Redwood |
| Duncan Spires | Virgin Media | Redwood |
| Chris Spurr | Barclays | Redwood |
| Finnie Finn | Fujitsu | Redwood |
| Simon Campbell | Grant Thornton | Seven |
| Richard Spellman | Wembley Stadium | Seven |
| Christie Ferdinando | Royal Institution of Chartered Surveyors (RICS) | Sunday |
Editor of the year - top ↑
| Nominee | Client | Agency |
|---|---|---|
| Helen Bazuaye | IKEA | August Media |
| Donna Hardie | Kinleigh, Folkard & Hayward | August Media |
| Jenny McIvor | Tesco | Cedar Communications |
| Neal Maidment | National Insurance Brokers Association | Mahlab Media |
| Mark Hopper | Virgin Media | Redwood |
| Nik Berg | Mazda | Redwood |
| Helena Lang | Sainsbury's | Seven |
| Oliver Parsons | Toyota UK | Sunday | Victoria Brookes | Royal Institution of Chartered Surveyors (RICS) | Sunday | Malcolm Tait | Zoological Society of London, Wildfowl & Wetlands Trust and Whale and Dolphin Conservation Society | Think |
Best digital content solution of the year (B2B/internal) top ↑
| Title | Client | Agency |
|---|---|---|
| FremantleMedia Connectmag | FremantleMedia | Sequel Group |
| Business In You - guardian.co.uk/business-in-you | The Guardian/UK Department for Business, Innovation and Skills (BIS) | Seven |
| FM-Online.com | CIMA | Seven |
| Landscape | Department for Environment, Food and Rural Affairs (Defra) | Seven |
| http://professionalmanager.co.uk/ | Chartered Management Institute (CMI) | Think |
| The Reserve Club | Diageo | Tullo Marshall Warren |
| Trackside microsite | British Airways | Wardour |
Best digital content solution of the year (consumer) top ↑
| Title | Client | Agency |
|---|---|---|
| CompletelyLondon.co.uk | Kinleigh, Folkard & Hayward | August Media |
| www.CILICHILI.cz | Vodafone CR | Boomerang Publishing |
| Tesco Real Food online | Tesco | Cedar Communications |
| Mumsnet | Barclays | Redwood |
| Little ones baby and toddler club | Sainsbury's | Seven |
| Choose your own Twitter adventure | O2 | The Writer |
| HSBC financial planning website | HSBC | Wardour |
| Canada's Best Beauty Talent | L'Oreal Canada | ZenithOptimedia Canada |
| Using the pundits to pull in the punters | BT Plc | Zone |
| From likes to love: exploding the Malibu brand on Facebook via an innovative content-based loyalty programme | Malibu, part of Pernod Ricard | Zone |
Best digital content solution of the year (not-for-profit/charities/public sector)-top ↑
| Title | Client | Agency |
|---|---|---|
| 'Current' Microsite for Sea Cadets | Marine Society & Sea Cadets | Immediate Media Branded Content |
| Nanotechnology World - guardian.co.uk/nanotechnology-world | The Guardian/Nanochannels | Seven |
| Scoring the winner - leveraging social media influencers to raise awareness of prostate cancer | Prostate Cancer UK | Zone |
Best video - top ↑
| Title | Client | Agency |
|---|---|---|
| M&S Bank TV | M&S Bank (part of HSBC) | Adjust Your Set |
| Beast of Bodmin | Audi UK | Northstar |
| Pack Like A Pro (in collaboration with First Image) | Heathrow Airport | Publicis Blueprint |
| Mazda2 vs The Wall of Death, Zoom-Zoom | Mazda | Redwood |
| The Taste of Sweet Success | The Guardian/Trebor | Seven |
| Brian's Truck Report | Volvo Trucks | Spoon Publishing |
| To Fly. To Serve. | British Airways | Wardour |
| Canada's Best Beauty Talent | L'Oreal Canada | ZenithOptimedia Canada |
Best mobile content solution (including apps) top ↑
| Title | Client | Agency |
|---|---|---|
| EDGE | Seco Tools AB | Appelberg Publishing Group |
| Evolution iPad app | SKF | Appelberg Publishing Group |
| Lumiere | The Artichoke Trust | August Media |
| WC GUIDE: WHEN YOU GOTTA GO, YOU GOTTA GO | Vodafone CR | Boomerang Publishing |
| Nikon Pro | Nikon Europe BV | Cedar Communications |
| BMW Magazine iPad App | Bayerische Motoren Werke AG | HOFFMANN UND CAMPE Corporate Publishing |
| Cineworld Magazine for iPad | Cineworld Cinemas | Immediate Media Branded Content |
| Audi Magazine iPad app | Audi UK | Northstar |
| Orange Exchange app | Everything Everywhere | Publicis Blueprint |
| FD Intelligence | Grant Thornton | Seven |
Best Specialist communication - top ↑
| Title | Client | Agency |
|---|---|---|
| ArcelorMittal Orbit website (www.arcelormittalorbit.com) | ArcelorMittal | Bladonmore |
| Tesco Real Food | Tesco | Cedar Communications |
| Ascent - a vision for sport and technology | Atos | Seven46 |
| Westfield Stratford City Launch | Westfield | Story Worldwide |
| Inside Track | British Airways | Wardour |
| The Philanthropist and www.cam.ac.uk/giving | University of Cambridge | Wardour |
Best content marketing solution of the year (consumer)- top ↑
| Title | Client | Agency |
|---|---|---|
| Harley Owners Group EMEA - integrated campaign - by Archant Dialogue | Harley Owners Group EMEA | Archant Dialogue |
| ikeafamilylive.com | IKEA | August Media |
| Tesco Magazine | Tesco | Cedar Communications |
| Tesco Real Food | Tesco | Cedar Communications |
| Land Rover Journey of Discovery | Land Rover | INC |
| Virgin Media | Virgin Media | Redwood |
| Little ones baby and toddler club | Sainsbury's | Seven |
| Westfield Stratford City Launch | Westfield | Story Worldwide |
| This Way | Toyota UK | Sunday |
| Canada's Best Beauty Talent | L'Oreal Canada | ZenithOptimedia Canada |
| Coca-Cola and London 2012: amplifying Olympic sponsorship throughout digital channels | Coca-Cola | Zone |
Best content marketing solution of the year (B2B) top ↑
| Title | Client | Agency |
|---|---|---|
| Darley Lonhro campaign | Darley Stud Management Ltd | CPL |
| Dynamic Content Campaign | William Reed Business Media | Mabox |
| economia magazine | The Institute of Chartered Accountants In England and Wales (ICAEW) | Progressive Customer Publishing |
| FD Intelligence | Grant Thornton(ICAEW) | Seven |
| Ethos and ethosjournal.com | Serco | Sunday |
| Professional Manager and professionalmanager.co.uk | Chartered Management Institute (CMI) | Think |
| The Wealth Report 2012: A Global Perspective on Prime Property and Wealth and thewealthreport.net | Knight Frank (partnered with Citi Private Bank) | Think |
Launch of the year - top ↑
| Title | Client | Agency |
|---|---|---|
| Tempus | Frost of London | Aston Greenlake |
| THIS Magazine | Ocado | August Media |
| Our World | P&O Cruises | August Media |
| The London Examiner | Savills Commercial | Bluedoor Media |
| Fender Magazine | Fender | FuturePlus |
| Pink Science | Breast Cancer Campaign | Northstar |
| The Globe | Barclays | Redwood |
| Westfield Stratford City Launch | Westfield | Story Worldwide |
| Market | Lloyd's of London | Sunday |
| &London | Strutt & Parker | Sunday |
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