2011 shortlist
The APA has revealed the shortlist to this year's International Content Marketing Awards 2011 - and it's fantastic news for the industry.
This year there were over 500 entries - that's a stunning 16% increase in submissions from last year - a mark of the continuing success and versatility of the content marketing industry. An impressive 60 content marketing agencies have been shortlisted - the largest number ever - highlighting the diversity of the industry.
The awards have also seen double the amount of entries submitted from agencies outside the UK, including those in Spain, Germany, Finland, Norway, Australia, South Africa, UAE, Belgium, France, Czech Republic, Sweden, France and South Africa. In total, an unprecedented 26 international agencies have made the shortlist.
This year's International Content Marketing Awards shortlist is a roll call of the world's biggest and most famous brands, including Google, Audi, Vodafone, British Airways, Qantas, Akzo Nobel, Weight Watchers, Virgin Media, Channel 4, Boden and Volvo - to name but a few.
Best automotive title - top ↑
| Title |
Client |
Agency |
| Alfa |
Alfa Romeo UK |
Northstar |
| Audi Magazine |
Audi UK |
Northstar |
| Christophorus 352 - OUR IDENTITY |
Dr. Ing. h.c. F. Porsche AG |
KircherBurkhardt Stuttgart GmbH |
| Jaguar Magazine & app |
Jaguar Cars |
Haymarket Network |
| Land Rover Onelife |
Land Rover |
Redwood |
| Legend |
Scania |
Appelberg Publishing |
| LIV (the Volvo Magazine) |
Volvo Car Corporation |
Redwood |
| Today Tomorrow |
Toyota GB |
Sunday |
| V-ZINE |
Shell |
Redwood Publishing |
| Zoom-Zoom |
Mazda |
Redwood |
Best finance title - top ↑
| Title |
Client |
Agency |
| Abode and Home Smart |
Lloyds TSB and Halifax |
Seven |
| Lyckoslanten |
Swedbank |
Bee Production |
| MoneyPlus |
Standard Life |
Forward |
| Perspective |
Brewin Dolphin |
Wardour |
| PetPeople |
Petplan Ltd |
Sunday |
| Quintessence |
BNP Paribas Security Services |
Wardour |
| VERVE |
SEB Private Banking |
Tidningskompaniet |
| Your Wellbeing |
Aviva |
Seven |
Best travel and leisure title - top ↑
| Title |
Client |
Agency |
| British Airways' High Life Magazine |
British Airways |
Cedar Communications |
| Business Life |
British Airways |
Cedar Communications |
| Do Not Disturb |
Best Western UK |
Cedar |
| ECB match-day programmes |
England and Wales Cricket Board |
Haymarket Network |
| Journey |
Hawker Beechcraft |
Zero Collective |
| Open Skies |
Emirates Airlines |
Motivate Publishing |
| Qantas The Australian Way |
Qantas Airways |
ACP Magazines |
| Rock & Roam |
Virgin Holidays |
River Publishing |
| Scanorama |
SAS |
DG Communications |
| Silkwinds |
SilkAir |
Emphasis Media |
Best membership title (not-for-profit/charities/associations) - top ↑
| Title |
Client |
Agency |
| British Eventing Life |
British Eventing |
Archant Dialogue |
| Landscape |
Landscape Institute |
Wardour |
| Modus |
Royal Institution of Chartered Surveyors (RICS) |
Sunday |
| Mortgage & Finance Brief |
Mortgage & Finance Association of Australia |
Mahlab Media |
| PE (Professional Engineering) |
Institution of Mechanical Engineers (IMechE) |
Caspian Media |
| Shine On |
Marie Curie Cancer Care |
Northstar |
| Walk |
Ramblers |
River Publishing |
| Wild About |
Zoological Society of London |
Think |
Best public sector/government title - top ↑
| Title |
Client |
Agency |
| ESRC - Britain in 2011 |
ESRC |
BBC Customer Publishing |
| Ethos |
Serco |
Sunday |
| FOCUS on the Economy and Technology |
Finnish Promotion Board |
Sanoma Magazines Finland, Custom Publishing |
| Historic Scotland |
Historic Scotland |
Think |
| Private Equity Findings |
Coller Institute of Private Equity (at London Business School) |
Bladonmore (Europe) Ltd |
Best internal Communication - top ↑
| Title |
Client |
Agency |
| Action |
Women's Royal Voluntary Service (WRVS) |
Think |
| Cheers |
Molson Coors Brewing Company (UK & Ireland) |
CPL |
| IKEA co-worker magazine Readme |
IKEA Services AB |
OTW Communication |
| Infoworks |
Laing O'Rourke |
Redhouse Lane |
| Meidän Media (Our Media) |
Sanoma Magazines Finland |
Sanoma Magazines Finland Custom Publishing |
| OneLife |
Lloydspharmacy |
Axon Publishing |
| Scoop |
Serco |
Sunday |
| The Express |
First TransPennine Express |
Seven |
| The Nose Magazine |
The Perfume Shop |
Indigodog Publishing Ltd |
| Up to Speed |
British Airways |
Cedar Communications |
| Update& update.balfourbeatty.com |
Balfour Beatty |
Bladonmore (Europe) Ltd |
Best B2B title - top ↑
| Title |
Client |
Agency |
| 152 |
Edita |
JG Communication |
| Contact |
Royal Mail |
Redwood |
| Exceptional |
Ernst & Young |
Wardour |
| Fujitsu I |
Fujitsu |
Redwood |
| Happi |
Happi Mindshare |
Markkinointiviestintä Dialogi Oy |
| Hays Journal |
Hays |
Wardour |
| Professional Manager |
The Chartered Management Institute (CMI) |
Think |
| Progress magazine |
ACE European Group |
Grist Ltd |
| Sort It |
Royal Mail |
Redwood |
| The Review |
Gemalto |
Wardour |
| Think Quarterly |
Google |
The Church of London |
Best consumer publication (retail) - top ↑
| Title |
Client |
Agency |
| All Of You |
Lloydspharmacy |
Axon Publishing |
| ASDA MAGAZINE |
ASDA |
PUBLICIS BLUEPRINT |
| Boots Health and Beauty |
Boots |
Redwood |
| DARE Magazine |
Superdrug stores plc |
The River Group |
| Office |
Office |
Fitzgerald Shurey Tarbuck (FST) |
| Sainsbury's magazine |
Sainsbury's |
Seven |
| Tesco Magazine |
Tesco Stores Ltd |
Cedar Communications Ltd |
| TONI&GUY |
TONI&GUY |
FItzgerald Shurey Tarbuck (FST) |
| Woolworths TASTE |
Woolworths |
New Media Publishing |
| Your M&S Magazine |
Marks & Spencer |
Redwood |
Best consumer publication (non-retail) - top ↑
| Title |
Client |
Agency |
| Barometer |
Savills |
Bluedoor Media |
| BEER |
Campaign for Real Ale (CAMRA) |
Think |
| CILICHILI |
Vodafone |
Boomerang Publishing |
| Completely London |
Kinleigh Folkard & Hayward |
August Media |
| electric! |
Virgin Media |
Redwood |
| Vitality magazine |
Flora pro.activ |
TMW |
| Weight Watchers Magazine |
Weight Watchers Australasia |
Pacific+ |
| WeightWatchers Magazine |
WeightWatchers |
The River Group |
Best consumer publication (membership) - top ↑
| Title |
Client |
Agency |
| Boots Parenting Club |
Boots |
Redwood |
| Heritage Today |
English Heritage |
Seven |
| HOG magazine |
Harley Owners Group (Europe, Middle East & Africa) |
Archant Dialogue |
| Ikea Family Live |
Ikea |
August Media |
| Oxford Today |
Oxford University |
FuturePlus |
Best international publication - top ↑
| Title |
Client |
Agency |
| Exceptional |
Ernst &Young |
Wardour |
| Fujitsu I |
Fujitsu |
Redwood |
| Ikea Family Live |
Ikea |
August Media |
| Land Rover Onelife |
Land Rover |
Redwood Publishing |
| LIV (the Volvo Magazine) |
Volvo Cars |
Redwood |
| Tesco Lifestyle Magazine (China) |
Tesco Stores Ltd (China) |
Cedar Communications Ltd |
| THE MINI INTERNATIONAL |
Bayerische Motoren Werke AG, MINI Brand Management |
HOFFMANN UND CAMPE Corporate Publishing |
| Zoom-Zoom |
Mazda |
Redwood |
Best brochure - top ↑
| Title |
Client |
Agency |
| Butlins |
Butlins |
August Media |
| Goodwood Revival Programme |
Goodwood Road Racing Club |
Northstar |
| Journeys |
Orient Express |
ILN |
| Moments of Inspiration |
Populous |
Alma Media International |
| Royal Ascot |
Ascot Racecourse |
Archant Dialogue |
| Succeeding for generations |
Ernst & Young |
Wardour |
| The Art of Working Together |
Strutt & Parker |
Sunday |
| Volkswagen Commercial Vehicles Vans and Passenger Carriers |
Volkswagen Commercial Vehicles (VWCV) |
Haymarket Network |
| ZSL London Zoo Visitor's Guide / ZSL Whipsnade Zoo Visitor's Guide |
Zoological Society of London |
Think |
Best catalogue - top ↑
| Title |
Client |
Agency |
| B&Q Garden Living |
B&Q |
Axon Publishing |
| Calibre |
Watches of Switzerland |
Northstar |
| Cath Kidston Summer 2011 Issue 3 magazine |
Cath Kidston |
Publicis Blueprint |
| M&S Autumn Home |
Marks and Spencer |
Axon Publishing |
| Office |
Office |
Fitzgerald Shurey Tarbuck (FST) |
| USC |
USC |
BBC Customer Publishing |
Best annual report - top ↑
| Title |
Client |
Agency |
| City & Guilds Annual Review |
City & Guilds |
August Media |
| Credit Suisse Company Profile_Corporate Responsibility Report |
Credit Suisse AG |
Arnold. Inhalt und Form |
| Global Hunger Index |
Deutsche Welthungerhilfe e.V. |
muehlhausmoers |
| Hesana - Versprechen - 2011 |
Helsana Versicherungen AG |
Arnold. Inhalt und Form |
| Serco Corporate Responsibility Review |
Serco |
Sunday |
| The Southern Co-operative Annual Review 2010-2011 |
The Southern Co-operative |
River Publishing |
| Tomarrow's Risks |
If |
Tidningskompaniet |
| ZSL Living Conservation, The Year in Review 2010 |
Zoological Society of London |
Think |
Best use of photography - top ↑
| Title |
Client |
Agency |
| Club Wembley Journal |
Wembley Stadium |
Seven |
| Code Red: Danger Man |
Travelers |
Wardour |
| Completely London |
kinleigh Folkard & Hayward |
August Media |
| Completely London |
Kinleigh Folkard & Hayward |
august Media |
| Completely London |
kinleigh Folkard & Hayward |
august Media |
| Ethos |
Serco |
Sunday |
| Fujitsu I |
Fujitsu |
Redwood |
| Land Rover Onelife |
Land Rover |
Redwood Publishing |
| LIV (the Volvo Magazine) |
Volvo |
Redwood |
| Silkwinds |
SilkAir |
Emphasis Media |
Best use of illustration - top ↑
| Title |
Client |
Agency |
| A Thousand Little Things |
Boden |
Sunday |
| Abode |
Lloyds TSB |
Seven |
| Completely London |
Kinleigh Folkard & Hayward |
August Media |
| Goodwood Revival Programme |
Goodwood Road Racing Club |
Northstar |
| Modus |
Royal Institution of Chartered Surveyors (RICS) |
Sunday |
| The Wealth Report: A Global Perspective on Prime Property and Wealth 2011 |
Knight Frank |
Think |
| Think Quarterly |
Google |
The Church of London |
| Today Tomorrow |
Toyota GB |
Sunday |
Designer of the Year - top ↑
| Nominee |
Client |
Agency |
| Catherine Hopkinson |
Toyota GB |
Sunday |
| Christie Ferdinando |
Royal Institution of Chartered Surveyors (RICS) |
Sunday |
| Dan Delaney |
Land Rover |
Redwood
|
| David Jackson |
Royal Mail |
Redwood |
| Finnie Finn |
Fujitsu |
Redwood |
| Jenni Doggett |
Mazda |
Redwood |
| Jes Stanfield, Creative Director, Think |
Campaign for Real Ale (CAMRA), Institute of Trade Mark Attorneys (ITMA), Motor Sports Association (MSA), Preferred Hotel Group (PHG) |
Think |
| Michael Harrison |
The Clydesdale Bank and Yorkshire Bank |
Conde Nast Publications |
| Richard Spellman |
English Heritage |
Seven |
| Rob Longworth |
Google |
The Church of London |
| Will Slater |
USC |
BBC Customer Publishing |
Editor of the year - top ↑
| Nominee |
Client |
Agency |
| Amanda Nicolas |
Channel 4 |
Zone |
| Charlie Norton |
Holland & Barrett |
River |
| Coralie Dorman |
ASDA |
PUBLICIS BLUEPRINT |
| Deborah Wald |
Royal Mail |
Redwood |
| Donna Hardie |
Kinleigh Folkard & Hayward |
August Media |
| Helena Lang |
Sainsbury's |
Seven |
| Jane Druker |
Holland & Barrett |
River |
| Mark Hooper |
Virgin Media |
Redwood |
| Scarlett Brady |
Mothercare & Early Learning Centre |
Media10 |
| Stuart Knott |
Royal Mail |
Redwood |
| Toby Bourne |
Virgin Media |
Redwood |
Best B2B/internal solution - top ↑
| Title |
Client |
Agency |
| Mobile communication PostNord |
PostNord AB |
Tidningskompaniet |
| Orange Exchange online |
Orange |
Publicis Blueprint |
| Volkswagen Group Desktop |
Volkswagen Group (UK) |
Haymarket Network |
| www.fm-magazine.com |
CIMA (Chartered Institute of Management Accountants) |
Seven |
| www.mailmediacentre.co.uk |
Royal Mail |
Redwood |
Best consumer solution - top ↑
| Title |
Client |
Agency |
| Channel 4 Food |
Channel 4 |
Zone |
| East Midlands Trains |
East Midlands Train |
ILN |
| electric! online |
Virgin Media |
Redwood |
| LIfe's a Pitch |
BT |
Zone |
| My Redoute Magazine |
La Redoute |
Redwood |
| Real Food website |
Tesco |
Cedar |
| RelentlessEnergy.com |
Coca-Cola |
Zone |
| www.ManUtd.com |
Manchester United |
Haymarket Network |
| www.toniandguy.com |
TONI&GUY |
Fitzgerald Shurey Tarbuck (FST) |
| Zoom-Zoom |
Mazda |
Redwood |
Best charity/not-for-profit/public sector solution - top ↑
| Title |
Client |
Agency |
| Green Hotelier |
International Tourism Partnership |
ILN |
| Landscape |
DEFRA |
Seven |
| MyFarm |
The National Trust |
Public Zone |
| Poverty Over |
The Guardian/Christian Aid |
Seven |
| Scouting microsite |
The Scout Association |
Think |
| Where Is Your Line? |
The Havens |
Story Worldwide |
Best video - top ↑
| Title |
Client |
Agency |
| Business Challenge Videos |
Ernst & Young |
Wardour |
| Couleurs Carolo |
Akzo Nobel Belgium |
SANCTA |
| LIV (the Volvo Magazine) - Volvo C30 Polestar v The Nurburgring |
Volvo Cars |
Redwood |
| M&s TV |
Marks and Spencer |
Adjust Your Set |
| TONI&GUY TV |
TONI&GUY |
FItzgerald Shurey Tarbuck (FST) |
| We love wood |
IKEA |
OTW Communication |
| Welcome to my cab |
Volvo Trucks |
Tidningskompaniet |
| Where Is Your Line? |
The Havens |
Story Worldwide |
Best mobile solution (incorporated Tablet, mobile etc) - top ↑
| Title |
Client |
Agency |
| Alfa iPad app |
Alfa Romeo UK |
Northstar |
| Audi Magazine iPad app |
Audi UK |
Northstar |
| Journey |
Hawker Beechcraft |
Zero Collective |
| LIV (the Volvo Magazine) |
Volvo |
Redwood |
| NCT Babychange app |
NCT |
Axon Publishing |
| Perspective iPad app |
Brewin Dolphin |
Wardour |
| PROJECT |
Virgin |
Seven |
| The Wine Regions of Victoria iPhone app |
Tourism Victoria |
Hardie Grant Magazines |
| UltiMag |
BNP Paribas Fortis |
sQills - A unit of Sanoma Media Belgium |
| Vings värld |
Ving Sverige AB |
Tidningskompaniet |
Best Specialist communication - top ↑
| Title |
Client |
Agency |
| A Thousand Little Things |
Boden |
Sunday |
| Darley Bloodstock Catalogue |
Darley Stud Management Ltd |
CPL |
| Tesco Real Food |
Tesco |
Cedar Communications |
| The Wealth Report: A Global Perspective on Prime Property and Wealth 2011 |
Knight Frank |
Think |
Best integrated marketing solution of the year consumer - top ↑
| Title |
Client |
Agency |
| Boots Parenting Club |
Boots |
Redwood |
| British Airways' High Life Magazine |
British Airways |
Cedar Communications |
| Completely London |
Kinleigh Folkard & Hayward |
August Media |
| electric! |
Virgin Media |
Redwood |
| Ikea Family |
Ikea |
August Media |
| Le Mans |
Audi UK |
Northstar |
| Manchester United |
Manchester United |
Haymarket Network |
| Real Food magazine and website |
Tesco |
Cedar |
| Sainsbury's Little Ones |
Sainsbury's |
Seven |
| Zoom-Zoom |
Mazda |
Redwood |
Best integrated marketing solution of the year B2B - top ↑
| Title |
Client |
Agency |
| Barclays Take One Small Step Competition |
Barclays Business |
Redwood |
| Bruce |
markee - Het Salon |
Het Salon |
| Content platform '˜One' for Belgacom |
Belgacom Group |
Propaganda nv |
| Ethos and ethosjournal.com |
Serco |
Sunday |
| Orange Exchange |
Orange |
Publicis Blueprint |
| Pulso |
Telefonica Grandes Clientes |
MRM Worldwide Spain, S.A. |
Launch of the year - top ↑
| Title |
Client |
Agency |
| A Thousand Little Things |
Boden |
Sunday |
| AC |
The America's Cup Event Authority (AMEA) |
Haymarket Network |
| Do Not Disturb |
Best Western UK |
Cedar |
| Gurgle |
Mothercare & Early Learning Centre |
Media10 Ltd |
| Hays Journal |
Hays |
Wardour |
| MSA |
The Motor Sports Association (MSA) |
Think |
| Perspective |
Brewin Dolphin |
Wardour |
| Tesco Lifestyle Magazine (China) |
Tesco Stores Ltd (China) |
Cedar Communications Ltd |
| Think Quarterly |
Google |
The Church of London |
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