As always, the CMA strives to ensure that the judging process for the International Content Marketing Awards is as robust and fair as possible. The first round is carried out online by a judging panel made up of senior representatives of CMA member agencies, who create a shortlist to put forward to the next round. Note: CMA members are not allowed to judge their own agency’s work.

The second round is judged by a panel of senior marketing experts independent of any CMA member agency, who debate the shortlist to decide the winners of the first 27 categories. The Grand Prix is then decided by a third panel made up of international marketing figures who choose the overall winner. Their decision is based upon effectiveness, brand synergy, creativity, strategic thinking and originality.

The 2012 Judges